Om Malik, the tech blogger who usually doesn't waste his time with hopeless startups, makes a big deal about mobile startup Jangl, which just snagged $7 million in funding for a service that makes the urban dating process more awkward.
Used to be, you met a cute guy or girl at the bar, you got a phone number, maybe an e-mail addy. With the Web 2.0 magic of Jangl, the process goes like so:
- Boy meets girl.
- Girl gives boy non-identifying Jangl handle.
- Boy signs up for Jangl.
- Boy gives name to Jangl.
- Boy gives identifying info to Jangl.
- Girl decides if she really wants to hear from boy.
- Boy and girl share relationship-specific number that hides their real numbers.
- Relationship built on lack of trust.
On a scale of 1 to eHarmony, the likelihood of a Jangl success story ain't too high.