Today at the TCA press tour, officials from broadcast TV abomination The CW took a novel approach to promoting their new network: paralyzing the press by covering nearly every available surface with a shade of green so eye-popping that visually overstimulated reporters would be unable to discuss anything else. Reports the LAT:
The CW officially launches on Sept. 20, and green, its official color, was a hot topic of conversation at the television industry's summer press tour at the Ritz-Carlton Huntington Hotel & Spa Monday. Press binders were bright green, as were the pens and stationary CW handed out.
"There's quite a discussion about what color green is this? Lime green?" went one question.
And [The CW president Dawn] Ostroff, who always manages to stay on message, replied: "I think the really important thing is that we wanted to be able to use a color to help people be able to know they were talking about CW and CW shows and it really is a marketing tool, which I think is hopefully effective since everybody's talking about it. It is a lime green, a bit of a dark green in there, the whole palette. There's obviously yellow and white."
The Times' Channel Island blog also notes the crucial debate about where The CW's signature shade sits on the color wheel:
Ostroff even found herself at odds with reporters over the exact color used in the CW's new logo, with one journalist dubbing it "John Deere green." "I thought the John Deere green was a little darker, but maybe I don't know," Ostroff said.
So effective was The CW's tincture-assault that a reporter e-mailed us to let us know she'd been defeated: "I got the hell out of there...there was just too much green astroturf covering the floors and walls of the Ritz-Carlton for me to be able to function." We expect that tonight's after-party will be a similar nightmare, stocked with enough green apple martinis and midori sours to finish off those who survived the press conference.