Valleyspeak: I'm not a hooker, I'm a courtesan

With all due respect to the recently mentioned firm 463 Communications, some folks may have been confused by its name. A Valley vet who's dealt with PR firms for years cleared this up for us:

"Communications firm": "PR firm with pretensions"
"Strategic communications firm": "PR firm with even greater pretensions"
"Media relations consultancy": "I just schmooze journalists, get some strategic communications firm to write your damn press release"