You remember the Times Square billboards that display secrets sent in by the confessionally minded? Too bad we didn't get a capture of this message actually on the billboard, but a tipster nevertheless caught its replay on the website accompanying the fine Secret deodorant ad campaign. Gawker Media's mandarin Nick Denton is no doubt pleased and titillated to know of his secret crush, regardless of the crusher's BO issues.

Share Your Secret [Official site]