This image was lost some time after publication.

People always wondered how Wired Magazine justified its ink-and-paper existence — wasn't Wired's premise something like "the future is digital"?

Wired finally answers in the "Wired/Tired/Expired" section of its August issue: Wired's advertising model is dead. Shown here is Wired's cheeky classification of "one-page ads" as "expired," next to a one-page ad from the same issue.

Wired Magazine [Not showing August yet]