Web 2.0 Floats, Reflects

Our only interest in Web 2.0 is that it gives us whole new versions of things to crap on, but somehow this farcical revolution has infected even the rarefied realm of logo design. Most of the suggested Web 2.0-ified logos in this thread on design-nerd hive Yah Hooray are predictable takes on media or Internet companies; common themes include gradient color, roundness, hovering, reflections, and the sarcastically permanent suffix of "Beta." Still, who could resist the updated PBR logo at right? Lowbrow-loving hipsters might squeal, but that nostalgia trip is only going to get you so far in our brave new 2.0 world.

yh collab: redesign famous logos in web 2.0 format! [Yah Hooray]

[Via Kottke]