Goggins worked behind the scenes of Wired. In addition to editing, he composed many of Wired's headlines, cover lines, and pull quotes. His skill earned him the highest respect of the magazine's best writers. Contributing editor Steve Silberman says, "He used to give our features their last look, catching things everyone else had missed — I used to call Bill's edit 'the beauty pass.'" Silberman calls Goggins "the wit in the mix" at Wired.
I'll remember him most for his dryly pointed wit around the office. When Chris Anderson's first Wired cover, "Is Japan Still the Future?" was punched up by Condé Nast's editorial director to "Japan Rocks!" Bill protested by posting a note above his desk in the same font, "If Japan's a-rockin', don't come a-knockin'."
Wired writer Xeni Jardin calls Goggins "a kind man and a masterly editor." Boutin praises his "meticulous yet hilarious verbal skills." Silberman calls him "charming, witty, elegant, and wonderfully idiosyncratic."