Google News is re-indexing some Fast Company articles from the turn of the century, so classic articles like "Built to Flip" have turned up in news alerts as if they came out this morning. Reading this stuff is like pawing through National Geographics from the 50s — the customs are strange, the references archaic, the topless shots of natives disappointing. For instance:
Built to Flip. An intriguing idea: No need to build a company, much less one with enduring value. Today, it's enough to pull together a good story, to implement the rough draft of an idea, and — presto! — instant wealth.
How quaint! How endearingly refreshing! Quick, say "instant wealth" again, Tom Anderson from MySpace didn't quite hear you.
Built to Flip [Fast Company, 2000]