Viral Advertising Leads to Actual Advertising

We're more than happy to welcome today's banner ads for Court TV's reality show Parco P.I. After all, the show features a bald man, and you know how we like that look. But more to the point, we're compelled to wonder if our reluctant saturation coverage and dead-horse-beating parodies of the "Emily & Steven" billboards — a viral ad campaign for Parco P.I. — somehow led to this ad buy. If that's the case, we're not sure who gets congratulated and who feels ashamed, but we like wallowing in a little of both. Just the sort of pleasure-pain alloy we particularly enjoy.

Earlier: And, On That Note, We Officially Retire This Joke, Viral Billboard Mystery Solved? We Take The Bait