The media's in a little giggle fit over Google, who asked the Washington Post not to use the word "google" as a verb, despite Merriam-Webster listing it as such ("google: to use the Google search engine to obtain information about (as a person) on the World Wide Web").
The Independent Online says Google sent letters to a few other media orgs asking the same — saying, among other things, that the phrase "I googled that hottie" is inappropriate (and not for the "hottie" part).
The takeaway is this: Yahoo asks you to say "I Yahoo'd it," but no one says that. Google yells at you for saying "I Googled it," so everyone says that.
To google or not to google? It's a legal question [Independent]
So Google Is No Brand X, but What Is 'Genericide'? [Washington Post]