In some sort of legal twisting of the pot-kettle issue, Maxim, the men's magazine that reads like a Tampa strip joint, is suing actual Tampa strip joint Maxxim Mens Club and Steakhouse. Dennis Publishing has filed suit against the adult venue for trademark infringement, trademark dilution and unfair competition. Best of all, the publishing house claims that by associating the Maxim name with a venue that allows women to remove their clothes for money, Dennis' reputation is harmed.
Confused? Take the following, very cropped image from Maxim's neat little body paint photo gallery online (which is debatably NSFW):
You see, allowing women to look like they'll dry hump a pole is what the mag is all about. But once the women actually dry hump the pole? That's just going too far. Maxim staffers aren't total troglodytes, for chrissakes.
Memo Pad [WWD]