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Tech journalism is boring. It's hard to make a world of chips and software exciting without sounding like a Wired cub reporter or a BusinessWeek bubble-blower.

That's why Valleywag presents its first Spider Jerusalem Award for Best Blurb in Technology Journalism to the Wall Street Journal's Jason Fry. He sums up the frustration of so many former tech news fans when he introduces a story about private space travel by lamenting the fall of the brave space-scientist archetype:

C'mon, kid: Your square-jawed rocket engineers of future histories past are now tattooed, pierced software engineers coding social-networking sites.

Second Thoughts on Outer Space [WSJ]