How Your News Gets Made

From the New York Post, today:

NOW you can bet on Katie Couric.

An online odds-maker is taking action on what kind of ratings Couric will drum up her first night behind the anchor-desk, according to Media Life magazine.

BetCRIS.com, an Internet bookie, is offering 13-2 odds that Couric will draw an audience greater than 8.5 million viewers that first night.


From Media Life Magazine, yesterday:

If there's any doubt that the anticipation over Katie Couric's debut as anchor of "CBS Evening News" has reached a fevered pitch, one can now bet on her ratings that first night.

But just don't bet on Couric drawing huge numbers of viewers when she takes over from interim anchor Bob Schieffer on Tuesday. The odds don't look so hot.

At BetCRIS.com, a sports betting site based in Costa Rica, analysts put odds at 6.85-1 that Couric will draw more than 8.5 million viewers.


From an e-mail sent out by Ronn [sic] Torossian on Tuesday:

CBS IS PLACING THEIR BETS ON KATIE COURIC'S AUDIENCE APPEAL

BetCRIS Sportsbook Posts Odds on How Many Viewers CBS Evening News Will Have on Couric's First Day

August 29, New York - September 5th is right around the corner and CBS is banking on Katie's ability to turn her daytime audience into nighttime viewers, but is CBS hoping for too much?

Analysts at BetCRIS Sportsbook made predictions on how many viewers CBS Evening News will have on Katie Couric's first day.

KATIE DEBUT POINT SPREAD [NYP]
Don't bet the sugar plantation on Katie [MLM]