The cast of TV's upcoming Survivor: Race War may be split along ethno-genetic lines, but they'll have to compete without recourse to domestic repair products, tasty broth, carbonated beverages, or fine American automobiles. In addition to General Motors dropping Survivor as the show's major sponsor, advertisers Home Depot, Coca-Cola, and Campbell's Soup have also pulled out. No one's spotlighting the 13th season's race theme explicitly, claiming they had always planned to move along to less confrontational pastures. Less overt racial demographic profiling will continue in more discreet product development, such as Campbell's "Chunky Fajita Steak" soup, which we understand is popular with the beaners.
Top Marketers Pull Out of 'Survivor' [Ad Age]