Huckabuck has at least one thing in common with that ill-fated little online calendar Kiko. The New-Orleans-based "Web 2.0 search engine" is being auctioned off to the highest bidder over at Ebay. The site only makes a dollar a day through pay-per-click ads (making its promise to donate 10% of profits to Katrina victims underwhelming), so the current high bid of $9,100 probably won't rise to anything near the $250K that Kiko earned.
In other words, when Huckabuck (sounds more and more like a verb, doesn't it?) says "We are proud" to be selling the site, it means "We give up."