Every time a celebrity dies, a publicist gets her wings. A case in point comes from Ben Smith of the Daily News, who received a note about the late Ann Richards, former Texas governor and one of the last truly original figures we're likely to see in American politics. We've reproduced the e-mail below as part of our continuing gallery of tasteless PR.

From: Amy Jaick
To: Smith, Ben
Sent: Thu Sep 14 12:08:09 2006
Subject: Ann Richards-Interview Opportunity

** INTERVIEW OPPORTUNITY **
THE LIFE AND LEGACY OF ANN RICHARDS THROUGH THE EYES OF A CLOSE FRIEND AND COLLEAGUE IN TEXAS AND NATIONAL POLITICS

September 14, 2006- As you have been reporting, former Texas Governor Ann Richards died yesterday at the age of 73 after a six month battle with cancer. As governor, Richards fought tirelessly for women and minority rights, but may be remembered best for her vigorous re-election battle, and ultimate loss, to George W. Bush in 1994.

Leading political strategist and former Texas Lt. Governor Ben Barnes was a close friend of Richards'. He describes their political alliance and friendship in his recently-published memoir Barn Burning Barn Building, identifying her as a charismatic leader with honest political ideas.

Mr. Barnes is available to discuss her life and legacy. To schedule an interview, please contact Amy Jaick at 212.576.xxxx or xxxxx@goodmanmedia.com.

Amy Jaick
Assistant Account Executive
Goodman Media International

Death as Marketing Opportunity [NYDN]

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