‘Post’ Readers Surprisingly Enthusiastic About New Website

If you read the print edition of the Post you'll have seen their recent series of ads touting the new functionality of their website. Recently, the campaign shifted gears a bit: Rather than forcing readers to confront the frightening sights of Mike Vaccarro's jowl-concealing goatee and Andrea Peyser's sour "nun who just caught you masturbating" face, the paper is now relying on testimonials from actual customers. Works for us: Nothing makes us want to check out a website faster than Vinnie from Elmhurst's seal of approval.

Earlier: Tomorrow in the 'Post': Weborrhea N.Y.C