Since we got to enjoy photographer Terry Richardson's take on Vincent Gallo earlier, why not also enjoy Richardson's new "Lolita" ad campaign for Lee Jeans in Australia? Sliding in for approval under Ozzie decency regs, the photos depict barely legal gals in baby-doll getups and various nymphet scenarios. Inevitably, the shirtless, tattooed, wholly off-putting figure of Richardson himself sneaks into various frames, though perhaps not all of those actually used in the ads. When we were coming up, kids wearing Lee Jeans routinely got beat up by kids wearing Levi's; apparently those Lee Jeans dorks were all having crazy kinky sex in motel rooms while their creepy uncle looked on.
Lee's Lolita OK, board rules [The Age via Adrants]