MediaPost.com reports Wendy's, the national hamburger chain, paid a marketing firm to flood youTube with ads under the user name 'Better Value Bureau. Wendy's spokesman Denny Lynch said the point of the videos "is to reach younger consumers, and do it in a way that provides entertainment values and humor." Corporate shilling aside, the youTube audience gobbled up the schlock, the clip titled 'Molly Grows Up (shown here) has been viewed 580,000 at the time of this filing, and users left many comments such these:
"it was so stupid it was hilarious."
Wendy's Hits A YouTube Nerve [Mediapost]