Somewhere deep within Fox's distribution department, the following conversation is taking place:
Assistant: "Boss, you gotta see the latest tracking data. 57 percent of people in Chicago don't even know what a Borat is."
Boss: "Holy shit. Chicago? That's, like, civilization. What are they saying in Omaha?"
Assistant: "I don't know. I haven't checked their radio station websites."
Boss: "Don't. [beat] Shit. OK. Think, think. We've already cut the movie back to 800 theaters. Is it too late to bring that down to 5 screens, and only in NY and LA? Get some word of mouth going?"
Assistant: "I'm afraid so. It's Friday afternoon. The prints are out. "
Boss: [dousing office with gasoline] "I'd suggest you take your cyanide capsule now. Things are about to get a little hairy."
Assistant: "I'm scared, boss."
Boss: "Don't be. We've done everything we could. I just hope Sacha will one day forgive us. He deserves better."
Assistant: [biting capsule] "I love you, boss."
Boss: [striking match] "Ditto, kid. See you on the other side."
- America has Borat-mania! Do you think Borat's funny? [WGNRadio.com]