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What could be better than free cone day or free coffee day? Why, it's Free Paul Krugman Week at the New York Times. The Philips Electronics consortium is sponsoring a week of free TimesSelect access for the huddled masses, today through November 12. (Assuming you're not already getting it free through the devices of the mysterious "dinyah.") Still not excited? Two words: Ted Koppel.

UPDATE: Hey look, here's a shiny advertising check buying all these banner ads today for this very promotion, right here on Gawker. To reiterate: Go read those op-eds! And consider purchasing an excellent Philips consumer electronics product. Drive carefully now.

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