Bukiluki Hair Dye Makes Us Briefly Consider 'Ugly Betty' Joke

Interesting news on the personal grooming front:

If you think a brown betty is an apple tart, you may not want to read further. That's not the meaning ascribed by Betty Beauty, a New York startup that is getting big PR play by marketing hair color for the nether regions. Billed as "color for the hair down there," the company began really building buzz this summer with a brief appearance on the "The Tonight Show With Jay Leno" and mentions in magazines such as Vogue, W and People Style Watch.
Okay, we're just gonna put it out there: We live in New York in 2006. Who the hell still has pubic hair?

Launch of Pubic-Hair-Coloring Product Line Scores PR Coup [AdAge]

Related: We Know Our Boyfriend Always Gets Mad When We Use The Trimmer For That