Definition: the unit of an internet corporation, pursuing projects designed to generate, not revenue, nor even traffic, but blogger goodwill. The best example is the Technology Development Group of Yahoo, headed by Bradley Horowitz, which is home to web luminaries such as Caterina Fake, formerly with Flickr. Or Google Labs, for that matter. Suggested use: since we set up our blogger appeasement group, our Technorati inbounds have tripled.