Alex Kucz sure has been trying to be a little bit more of a woman of the people lately. First H&M, and now, Uniqlo, the new Japanese bargain cashmere emporium on lower Broadway with Kelis and Kim Gordon in its advertisements. Alex is hip, yo. Clock the nose piercing. And just to prove that she's really not so different from you, me, or the help, she's also incredibly courteous to those whose fate it is to serve. Why, just listen to this instance of her compassion!
Just as Sisyphus was condemned for eternity to roll a giant boulder up a mountain to have it inevitably roll back down into the valley, these clerks wait and watch as shoppers waltz up to the sweaters they have neatly arranged. The shoppers shake them out, hold them up to their bodies, then stuff them back onto the racks and shelves. I did exactly this, dozens of times, and asked one clerk if the ceaseless and seemingly pointless toil bothered her. She shook her head. "It's my job," she said.We bet she drives the maids crazy with that shit.
The Wool Over My Eyes Should Be Cashmere [NYT]