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We've been mildly obsessed lately with the whole "I lived [wherever] before it was cool" phenomenon, so imagine our shock? glee? resigned acceptance? when we saw this week's New York magazine story: "If You Lived Here, You'd Be Cool by Now." (If only we were making this up. If only!) You all will be pleased to know that the trend-watchers over at 49th and Madison have done the number-crunching and have determined that the new cool neighborhood is ... drumroll, please, and SPOILER ALERT!! ... Jersey City. Talk about a backlash to a backlash to a backlash! And pictured above, NYM's handy "when it was cool" neighborhood chart.

If You Lived Here, You'd Be Cool by Now [NYM via Curbed]
Earlier: We Lived in Manhattan After It Was Cool
Earlier: "Before It Was Cool" Officially Our Least Favorite New York Tic