Jeff Dachis' New Bond

LOCKHART STEELE — With due respect to Nicholas Butterworth, the New York internet comeback of 2006 has to go to Jeffrey Dachis. Dachis, you may recall (if your brain hasn't permanently suppressed the memories from that weekend in Vegas), started the web design firm Razorfish in the mid-1990s, took it public, rocketed to glory, then watched the firm crash, burn, and then, after his departure, rise from the ashes as Avenue A Razorfish and become profitable again. Which is why it made a delicious kind of sense that this year, Dachis would also want back in.

Here's what we know about his new firm, Bond Art and Science, which sure isn't giving away much on its straight-outta-Dreamweaver website. To create it, he partnered with former Razorfish colleagues Josh Rubin (who, post-RAZF, had founded the microblog network Cool Hunting) and Evan Orensten. The focus of the firm seems to be "mobile marketing." Or, as Rubin elucidates, "Bond designs all digital touchpoints to work cohesively, offering a consistent brand experience. The result is an exponentially positive impact." (Translations, please, to tips at valleywag.)

In recent months, Dachis, Rubin & Co. have poached some good people from Avenue A Razorfish, and colleagues in the web design world say Bond seems like a genuinely cool place to work in that field in NYC these days.

So what's funding all this activity? Work for unnamed clients, presumably. Oh, and this, from back in June: "Bond has recently received financing from Capital D Partners, an investment firm managed by Jeffrey Dachis."

Bond Art and Science [bondartandscience.com]
Razorfish Bond Lives on in New Consultancy [ClickZ]
Coolhunting Founders Launch Mobile Marketing Firm [marktd]

UPDATE: Josh Rubin, who I emailed yesterday for comment, passes along a PDF overview of Bond that I'll read when I have a few spare years. But it does name, as current clients, MTV Networks, Del.icio.us, Armani Exchange, Fast Company, and The Week. Not bad.

RELATED: I don't know Dachis, but earlier this month he was nice enough to email me a Bond holiday card. Here it is.

Jeff Dachis' New Bond