Congratulations to the city of San Francisco, whose three-year-long "advertising campaign featuring cartoon characters shaped like male genitalia encouraged more men to get tested for syphilis in San Francisco." We vigorously applaud the campaign's bravery and implicit suggestion that gay men are more likely to take health advice from squiggly, chatty todgers than the usual talking heads you see in PSAs. We're holding our breath awaiting a version of the spot for our own fair city; we're hoping for something like Herpy, the Talking Sore. Still, we're slightly puzzled by some of the self-congratulatory response to the initiative's success:
"We took a risk, and that risk paid off," said Jacqueline McCright, a sexually transmitted diseases services manager with the health department.See, we thought that was part of the problem.