NBC's Kevin Reilly Just Waiting For This 'Idol' Hype To Blow Over

Network presidents tasked with counterprogramming American Idol's 37 million viewers (a job further complicated by the Mandatory 'Idol" Viewership Act For Citizens 18-34 just passed by the newly Democrat-controlled Congress under heavy lobbying by News Corp.) find themselves with precious few practical options for combating the Nielsen juggernaut; those brave enough to resist the easy out of simply scheduling two hours of test-patterns in their Idol-opposing timeslot and then splattering their brains on the windows of their corner offices really have only one reliable strategy for surviving their Sisyphean labor: burying their heads in the warm sands of total denial. TV Week's Critical Eye TCA blog notes how NBC's Kevin Reilly is dealing with the Idol problem:

We got to see how it weathers over the course of the year," he says. "Not to be shitty about it, but maybe they'll have a bad run. Nothing burns that bright forever. Some day it will be uncool to watch 'American Idol.'"

Indeed, all competitive shittiness aside, there probably will be a time when Idol's rival-incinerating supernova will burn at a lower temperature; unfortunately for the other networks, in middle of this stetch of total, Simon Cowell-led dominance, it feels like that day will coincide with the extinguishing of our Sun. And in those final eight minutes before the final ray of life-giving warmth provided by our burned-out star arrives and all goes dark, NBC will finally make its big programming move.