Microsoft CEO chokes on an iPhone Steve Jobs' iPhone stole the consumer electronics shows last week. Steve Ballmer doesn't throw any chairs but, recalling his first reaction to Apple's new cellphone, the irascible Microsoft CEO scoffs: "$500! Fully subsidized! With a plan. That's the most expensive phone in the world. And it doesn't appeal to business customers because it doesn't have a keyboard which makes it not a very good email machine." Here's the clip.