"Drinking the Kool-Aid" is what Silicon Valley people say when they want to refer to an unquestioning acceptance of a particular corporate philosophy. It's used humorously, which is strange given that there are plenty of people in the Bay Area who remember first-hand just how that expression got started. So how appropriate is it that Linden Lab, the company behind Second Life, was passing out free packets of Kool-Aid at a networking mixer called SF Beta here in San Francisco last night? On the back of each packet: "Come drink the Second Life Kool-Aid! Linden Lab is hiring!"