While we're generally content to let our wrong-coasted siblings over at Gawker have all the adventures in contextual advertising, we ran across this Little Miss Sunshine For Your Consideration ad in rotation around today's story about What Went Wrong with Paramount/DreamWorks' Oscar campaign for Dreamgirls. (Refreshing the page a few times might also yield a peek at the Dreamgirls FYC spot fighting for too-little-too-late pageviews.) If you watch Fox Searchlight's animated attempt to rub in "Little Best Picture's" nomination triumph closely enough, you may be able to see a single, fleeting frame in which the Sunshine's drug-addled grandpa symbolically shoves Beyoncé out of the film's iconic VW bus.