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· Studios aren't as horny as usual to pimp their event movies during the Super Bowl, preferring to spend their ad dollars on hit primetime shows instead of the year's biggest advertising orgy. But for those who change their minds, there's plenty of available space towards the end of the broadcast, when drunken football fans are less likely to pay attention to commercials. [Variety]
· More on the announcement of Gail Berman and Lloyd Braun's BermanBraun, which will either produce multimedia content or high-end kitchen appliances: leaking news about their venture forced them to come clean about their plans a few weeks early. [THR]
· Kiss finds yet another thing upon which to slap its name, planning a Kiss 4k comic book in which the band transforms from aging, whiteface-loving entrepreneurs into "world-protecting warrior spirits." [Variety]
· For reasons we might never understand, Paul Rudd consents to co-star with Seann William Scott in a comedy for Universal. [THR]
· Var invites charges of institutional anti-Sorkinism by pointing out that Studio 60 "retained less than half of its demo lead-in" in last night's Nielsen race. [Variety]