The last bubble produced Startup, a painful documentary about hubris and disappointment at a well-funded New York internet venture called Govworks. On the whole, entrepreneurs are wiser, and more discreet, this cycle. But not Ted Murphy of Pay Per Post. It's not enough that he runs one of the most despised of internet ventures: Murphy's startup creates fake web buzz, paying bloggers to fawn over clients. The exhibitionist entrepreneur is also allowing a reality TV crew, spotted most recently at this week's Always On conference in New York, to trail him. Jeff Jarvis reports, after the jump.

JEFF JARVIS — After it was all over, I saw a camera guy — with good HDTV rig and steadicam, even — who had been shooting the session. I thought he was Always On's guy. But at the elevator bank, the camera was still following Murphy. 'What, you have a reality show?' I joked. No joke. They do. They call it Rock Startup and try to make themselves into rock stars (Murphy is "The Murphman") and even say they're trying to sell it to a network — though, of course, it's really just a commercial. Here's an episode about their brashly painted, branded monster truck and how they're going to promote by taking a couple of "smokin' " promo "girls" to bars. The hubris of this organization is astounding. [Jeff Jarvis, after laying into Pay Per Post, runs into the company's founder after the panel.]