Keith McNally: At War With The Gansevoort Hotel

Hot Meatpacking action! A well-placed source alerts us to the ire of Balthazar, Schiller's and Pastis owner Keith McNally:

The Gansevoort put up a fugly billboard that McNally and the some of the meatheat district business owners are not taking kindly to. Haven't seen it for myself, but apparently it's awful, and if you think the Jersey trash is bad there now [We do! -Ed.], wait until you can see that fucker across the Hudson, not to mention the abominations that could go up in its wake. So McNally is having his reservationists say the following when the Gansevoort concierges - all totally sycophantic asshats, by the way - call Pastis: "I'm sorry, but we've been instructed not to take reservations from your hotel in protest against the billboard on Hudson Street."
And we've just heard the same from inside Balthazar. Will Gansevoort owner William Achenbaum tear down this billboard before some dipshit gets hurt?

[Photo: Eat This New York]

Update: Via Curbed, an image of the billboard in question:

Keith McNally: At War With The Gansevoort Hotel