We're waging a one-blog war against camelcase — or medial capitals for you pointy-headed punctuationists — that being the practice of embedding a capital letter in the middle of a word. For example: CamelCase. Typically this happens Valleywise in company names, startup or otherwise. But you'll notice we don't use 'em. No, it's Youtube, Myspace, etc., and say what you will about Powerset, at least they kept just the one capital. OK, sure, sometimes we accidentally forget the fatwa, and we've resigned ourself to "iTunes." Fortunately, the current vogue of pleasingly euphonious or alarmingly clunky startup names (see the great but too-infrequently-updated Qwerky) means that names suffer less from camelcase than they used to. But please, at least do us the small courtesy of not crapping on or crediting "ValleyWag."