George Lucas to Digg: "I am your father" George Lucas's entertainment company has filed opposition to social media site Digg's attempt to trademark its name . The dispute is based on Lucasart's 1995 video game, "The Dig ." A helpful Digg commenter points out that potential consumer confusion could be alleviated by simply noting that one of these things is a 12-year-old game, and the other is a "website full of megalomaniacs."