Fifth Pinkberry! Near Columbia!

"It is in an affluent neighborhood with high pedestrian traffic. We couldn't have found a more visible opportunity on the Upper West Side," crowed broker Mark Kapnick in a press release announcing his firm's latest triumph: locking down a lease for the L.A. frozen yogurt empire's fifth location in New York. Barnard ladies will just be able to slip on their Uggs and march over there in their pajama bottoms! Total Pinkberry yogurt domination is at hand! Soon Tasti-D will admit defeat!

Tasti D-Lite Faces More Non-Competition [NYO]
Image via Eater