Bloggers as Calvin Klein models Above, Ben and Mena Trott, founders of Six Apart and makers of the Movable Type blog software, imagined as Calvin Klein models. The designer label has launched a new scent, in2u, aimed at bloggers and other "technosexuals". Richard Blakeley has whipped up an ad campaign. The text is borrowed from Calvin Klein's own marketing materials. We didn't make it up. We couldn't make this up.