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Not content to let his comments in yesterday's THR about how out of touch critics are with the tastes of mainstream audiences stand on their own, a defiant Wild Hogs producer Brian Robbins took the skirmish to the pages of the trade papers for a second straight day, buying this two-page spread in both Variety and the Reporter to once again declare his triumph over cinematic elitism. An earlier version of the ad, in which Robbins was depicted sodomizing a comically oversized rotten tomato, was rejected for its potentially offensive content.

[Original ad: Digital Variety]