Google's main page's unusually spartan design, uncluttered appearance and quick loading time have contributed greatly to the site's mass appeal. That's the received wisdom. Until now. The search engine's default front page is still very clean, but the Mountain View company is allowing users to personalize their Google start pages with "themes" such as the beach backdrop, displayed below. To be sure, users want complete control over their personal pages; the popularity of Myspace proves that. It also proves that their taste can't be trusted. As yet, Google's only offering seven themes. The results still look — as you'll see below in our gallery of the evolution of Google — very very wrong.

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