New Conde Not-Blogs To Fight Uphill Battle

Rumor has it that Conde Nast will launch a new "web network" in late March or early April. The network will incorporate articles from Allure, Jane, Self and Glamour. In the past, Conde's overall web strategy—plumbing existing properties for content, but rebranding that content for the web—has both worked (Epicurious, Concierge) and not-worked (Swoon, Phys, maybe Flip). It's entirely possible that this new venture will be a huge success! Here are some reasons it might not, though. Hint: Brooke Parkhurst.