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We really have to commend Sony Picture Home Entertainment for its well-executed, thoughtful marketing campaign for the Rocky Balboa DVD, an effort captured in this reader-submitted cameraphone photo of a garbage truck leaving the Fallbrook Mall in the Valley. Placing an ad for the unexpected mid-level hit on the side of a trash disposal vehicle is a subtle reminder of how the actor was callously discarded by a youth-obsessed film industry before making his triumphant half-comeback—an understated promotional choice made all the more impressive given the cheap stunts to which certain smaller studios will stoop in the name of raising awareness of their product.