'Cocktail': For Women Who Find 'Elle' Too Challenging, Infrequent

New Cocktail publisher Alexandra Heatly tells Ad Age about the forthcoming Bauer ladymag: "The readership that we're looking at is as low as 18 going up to 34. They want it fast, they want it digestible, they want to get through it and then they want to see it the next week." There you have it: Cocktail, the magazine equivalent of the bad boyfriend you can't seem to get rid of.

Cocktail Finds a Publisher at Hearst's House Beautiful [AdAge]