Weblo, the virtual world without a world

NICK DOUGLAS — Here's how to picture the "virtual world" called Weblo: Take the world of Second Life, then remove the world. On Second Life, you could build and sell a virtual model of the Washington Monument. On Weblo, you'd sell the concept of the Washington Monument, without actually owning anything. As Business 2.0 pointed out, the only thing you do own is a web page. You could redirect it to some other web page or slap ads on it. Whoop de do. So if Weblo is a commodity market with no commodities, a web game with greed attached, the only thing we have to fear is if it catches on. Because then some idiot will buy your house or your domain name (yeah, you can buy fake editions of web sites) and run a neo-Nazi site from it, and you'll have to sue for defamation.