Google — a company that's more Israeli in character than American, according to one exec — is rediscovering its roots. The Mountain View campus, where even the massage therapists are Jewish, made a big deal of Passover this year. At the No Name Cafe, Jewish Googlers — Jooglers? — listened to a klezmer band while eating the Jewish holiday's traditional gefilte fish and baked kugel . Or, in annoyingly cute Googleplex spelling — koogle . Which also happens to be the name of the former chief executive of Google's Sunnyvale rival , who did the deal in 2000 that funneled Yahoo's search requests to the young startup. Google did indeed feast on Koogle.