Former New Yorker editor Tina Brown wants to get back into print, but notes the difficulty of such an endeavor: "There's still room for good content but you have to work like crazy to get people's attention." Are there other options? "I'm quite attracted to the online world, it's something that I have not done. I could get quite immersed in it," she told attendees yesterday at a Periodical Publishers Association conference in London. "The trouble," said the woman known most recently for writing a hatchet job biography of Princess Diana, "is that no-one wants to read long pieces online. It's too difficult and too hard on the eye." Hmm... could Tina be planning an online magazine that skews slightly highbrow but doesn't tax its readers with extensive prose? Something like Talk, but for the web? It's a good idea! And no one's doing it. Maybe she should have lunch with Maer!
PPA: The Digital Conference [Guardian]
Does Tina Brown have a web project up her sleeve? [Journalism.co.uk]