If this weekend's Journal Pursuits is to be believed, the centuries-long mega-trend of boys who want to be pretty like girls has colonized one more of the 5.5 human senses. Guys are buying perfumes by the likes of Burberry, John Varvatos, as well as Kenneth Cole's R.S.V.P., and Tom Ford's "Tuscan Leather" and "Tobacco Vanille"—many of which are "more evocative of women's perfumes than traditional male fragrances." But compared to such foppish florals, say the Journal's sniffers, Armani's new Attitude "exudes old-school machismo" with its lemon-coffee- lavender-cedar blend and Zippo-lighter bottle. Then again, Armani's new scent—let's call it 'Tude!—and its manliness might actually stem from something else altogether, according to crazy court records.
As the Daily News reports, it turns out that the two-of-a-kind Long Island couple charged earlier this week with beating, knifing, and caging their Indonesian domestics, have filed some olfactory court action of their own:
Accused Long Island slave master Mahender Sabhnani announced yesterday he's suing L'Oreal and Giorgio Armani perfumes for alleged trademark infringement of his men's cologne, Attitude, the Daily News has learned....So yes, that musk you're wearing is a Designer Imposters knockoff of authentic bondage. Could have been worse, tough: at least you didn't choose that pansy "R.S.V.P.," with those manhood-extinguishing wet grasses and soft cashmeres. Regrets only.
Sabhnani contends he launched Attitude in 1995 and that it is sold nationwide. Then in March, Sabhnani read in Women's Wear Daily that L'Oreal was promoting a men's cologne with the same name.
He did some checking and found out that the U.S. Patent and Trademark Office had canceled his trademark because he had neglected to file some paperwork, and L'Oreal applied to use the name last December, the complaint says. Giorgio Armani Perfumes is a division of L'Oreal.