Google Will Tell You What To Do And When To Do It

You're anything like us, you get your e-mail sent to a Gmail account. You've got your plans saved on a Google calendar. You check your RSS feeds on Google Reader. Trying to track down something on the Internet? You head to Google. Well, that's not enough: Google wants to completely run your life.

Google's ambition to maximise the personal information it holds on users is so great that the search engine envisages a day when it can tell people what jobs to take and how they might spend their days off. Eric Schmidt, Google's chief executive, said gathering more personal data was a key way for Google to expand and the company believes that is the logical extension of its stated mission to organise the world's information.
The aim, says Schmidt, is to "enable Google users to be able to ask the question such as 'What shall I do tomorrow?' and 'What job shall I take?' " Are we the only ones who find this a little bit sinister? It's a short hop from "Based on your interests, Google suggests a quick weekend in Cozumel," to "If you liked that hooker you had over when your girlfriend was out of town last week, you'll really enjoy investing $250 in Google stock!" Not that we've ever hired hookers or anything. Also, we now own two shares of Google stock.

Google's goal: to organise your daily life [FT]