Pinkberry To Rise In NoLita!

As the mercury and hemlines of the city rise, LA-based froyo empire Pinkberry is lurking in wait. Like a deliciously healthy crocodile, the chain preys on the skinniest, weakest wildebeests of the herd. In a moment of inattention, the Pinkberry will erupt, shattering the calm of streetscape and sending rose-colored shards through the humid air. And thus it is that the arrival of a Spring Street Pinkberry is upon us. When we last reported it, the location was merely a rumor making the rounds and the company was in a world of shit. But the storm has been weathered and the Pinkberry is soon to ripen!

Pinkberry Rising: Rice to Riches, Watch Your Back [Eater]