Tomorrow, Sony Retaliates With A Six-Page Ad About The Unreliability Of Italian Preview-Screening Accounting Practices


Disney has hopefully ended the studio dick-measuring contest over Spider-Man 3 and Pirates of the Caribbean: Dead Man's Chest's dueling claims to the record for the biggest worldwide opening (six-day) weekend, splaying its box-office inches across a two-page spread in today's Variety. While the (technically?) triumphant studio's design team was initially going to allow the huge number and curiously tiny #1 WORLDWIDE OPENING OF ALL TIME copy speak for themselves, they couldn't resist surrendering to their cruder instincts with a message taunting their rival and its humbled, slump-shouldered hero.

[Image: Digital Variety]